Social post

skills/social-post/SKILL.mdView on GitHub

This applies to every company page post. It produces a post a person in the industry would read to the end.

Before you start

This skill works on its own. If the person has their own marketing brain (or any folder of context files about their company), read the files listed under reads in the header first and cite them for every fact. If they do not have one, do not look for one: ask for the two or three facts this play needs and go on. Never invent a fact; a blank is a question for the person.

Tools: this play speaks in verbs (check the CRM, pull the call, schedule the post). TOOLS.md at the root of this repo lists the tools recommended for each verb. The company’s own 1-context/stack.md wins when it exists. No tool is required; a spreadsheet and a mail client cover most of it.

The play

1. Read the context (see Before you start). Take the calendar entry: pillar, the play it serves, the audience persona, the date.
2. Find the specific: a customer’s stated result (through permission-check), a release detail from release-to-narrative, a moment from a show, a question asked on a call. No specific, no post.
3. Write through brand-voice: first line is the specific; two to five short lines; one idea; a plain close or none. Company posts may say “I” occasionally when a named person is speaking.
4. Decide the visual: a diagram or infographic over a text card; a real product screenshot with padding, never clipped; a short clip with music where footage exists. Brief it for graphics-check or customer-video-cut.
5. Check the link: the page it sends to exists, carries the tracking the site requires, and matches the post’s promise.
6. For a batch (a transcript, a case study, a launch), produce several posts with different specifics, not one idea rewritten.
7. Set status to approved in content-calendar and hand to schedule-post.

What good looks like

• The best operator leads with the thing only this company could say: the number a customer gave, the detail from the shop floor.
• The mediocre version is a text card with a slogan on it and a hashtag.
• Good output is a post whose first line a buyer in the segment would stop on, with a picture that shows something rather than says something.

Rules

• MUST run permission-check on every customer mention and graphics-check on every image.
• MUST serve the pillar and the play on the calendar entry.
• NEVER use filler labels (“X is presenting”, “will be there too”) on event graphics.
• NEVER post a former product name or an uncleared figure.