Free GTM Skills
The go‑to‑market playbooks BOM Growth runs with B2B companies, written as skills any AI assistant can run. For founders and teams doing it themselves, in the order a company meets them.
npx skills add BOM-Growth/b2b-gtm-skills -a claude-codeFoundation
5 playbooks
- Playbook 1
Discovery and diagnosis
A one-page read of where the company's go‑to‑market stands, what is leaking, and the three to five quick wins to do first.
3 skills - Playbook 2
Marketing brain
One folder of plain text files that holds everything about the company's go‑to‑market: who it is, who it sells to, what it sells, how it sounds, where it is going, how it does things, and what is happening now.
4 skills - Playbook 3
ICP and wedge
One page that says who the company sells to first, why that segment, who is in the room when they buy, and how to tell in five minutes whether a lead fits.
5 skills - Playbook 4
Positioning and messaging
A one-liner a stranger can repeat, and a positioning document the whole company writes from: what it sells, who it is for, what it replaces, why it is better, the problem and solution in plain words, three messaging pillars, what each buying role needs to hear, the objections with answers, and the proof.
4 skills - Playbook 5
Offer and pricing
A packaged offer the first customers can say yes to: what is included, what it costs and how that is worked out, the pilot or first step, the terms that matter, the one-sentence ask, and the proposal template every proposal starts from.
1 skill
Build
3 playbooks
- Playbook 6
Website and conversion
A homepage that tells the wedge buyer in five seconds that this is for them, what it does and what to do next; the few pages around it; and every form and booking link landing in the CRM with a source.
4 skills - Playbook 7
Sales enablement
A discovery call that qualifies and learns, a demo that shows the buyer their own problem solved and ends with the ask, and one page a salesperson works from with every script, asset, price and template at the step where it is used.
2 skills - Playbook 8
CRM and tracking
One system of record with real deals only, a source on every lead, a next step on every open deal, every entry point wired in, one sequencing tool, routing and follow-up rules, and the reports the weekly meeting reads.
6 skills
Distribution
8 playbooks
- Playbook 9
First customers and outbound
The first customers from the people the founder already knows, then a repeatable outbound motion: a verified list that matches the target customer, a sequence buyers answer, reply rules, and a clean handoff into the CRM.
7 skills - Playbook 10
Content and proof
Two or three posts a week from the founder, one article a month, written from what is already being said on calls, with a ten-minute approval routine and a monthly check of what to make more of.
14 skills - Playbook 11
Paid channels
A library of ad angles and briefs the company keeps producing ads from, a test-then-scale routine with success defined as qualified leads, and an account that is not spending on terms and audiences that never convert.
6 skills - Playbook 12
Search, AEO and PR
The company found in Google and cited in AI answers for the terms the target customer actually searches, on pages that convert.
6 skills - Playbook 13
Email and lifecycle
Leads nurtured until they are ready, customers onboarded to value fast, old leads re-engaged with a real reason, and churn caught early.
4 skills - Playbook 14
Events
Every event chosen against a number, worked as a pipeline play from six weeks before to 30 days after, and reported so the company knows whether to go again.
13 skills - Playbook 18
Launch
Every release that changes a customer's day turned into a narrative, an internal brief before anything external, a calendar of what goes where, a kit for customers to roll it out, and a re-engagement run to the closed-lost deals the release answers.
5 skills - Playbook 19
Referral and partners
A referral program customers actually use, a tracker so every referral is credited and thanked, partner relationships with a lead exchange both ways, and one or two co-marketing campaigns a year that put the company in front of a partner's audience.
5 skills
Operate
3 playbooks
- Playbook 15
Measurement and reporting
Three 90-day objectives with measurable key results, a weekly scorecard where every number has a source and an owner, a 30-minute weekly go‑to‑market meeting that reads it, a monthly review and report, and a 90-day reset.
8 skills - Playbook 16
Team, hiring and handoff
The right next role, hired against a written scorecard, ramped on a 30-60-90 plan with dates, and handed a function documented well enough that it runs without the person who built it.
1 skill - Playbook 17
AI-native GTM ops
A go‑to‑market team that runs the playbooks with AI assistants doing the drafting, the filing and the first pass of the analysis, with a person deciding and a person approving anything a customer will see.
No skills of its own