Free GTM Skills / Distribution / Playbook 10
Content and proof
Two or three posts a week from the founder, one article a month, written from what is already being said on calls, with a ten-minute approval routine and a monthly check of what to make more of.
Why it matters
Buyers check the founder's profile before they reply. Consistent, specific content in the founder's words is what makes a cold email warm and a demo easier. The first hundred pieces will be rough; consistency beats quality early. The raw material is already in the calls.
Order of operations
- Set the shape: one channel, two or three posts a week, one article a month.
- Pick three content lanes and keep them for a quarter.
- Mine the week's calls for questions, phrases, objections, results and decisions.
- Draft the posts in the founder's voice; the idea grid fills gaps when calls run dry.
- Approve in one doc per week; nothing goes out unapproved.
- Schedule, post, reply to every comment the same day.
- Recycle what worked after 60 to 90 days; review by lane monthly.
Skills in this playbook
- Foundation1
- Playbook1
- Play11
- Loop1
- Foundation
Permission check
Produces a yes or no for that customer, that piece and that channel, with the tracker row it came from, or the attribution-by-role fallback.
permission-check - Playbook
Content and proof (playbook)
Routes the calendar, the founder rhythm, posting, long-form, case studies, video and proof capture.
content-proof - Play
Endless idea generator
Generate 100 social media or content post ideas from two short lists, pick the best three, and draft them.
endless-idea-generator - Play
Call to content
Turn sales calls, customer calls, internal discussions and existing material into a steady stream of posts, articles and emails in the founder's voice, with a simple approval and posting routine.
call-to-content - Play
Founder content rhythm
Produces the week's idea list from the founder's own calls, inbox and chat with prompting questions, then the drafts, then the scheduled posts, on the agreed meeting rhythm.
founder-content-rhythm - Play
Content calendar
Produces the calendar entries (date, channel, pillar, owner, status, asset) across social, email, blog, site and video, planned against the demand plays, with the ideas pad reviewed.
content-calendar - Play
Social post
Produces the post (copy, graphic or video brief, link, pillar, date) from the calendar entry, in the company voice, with proof cleared and the graphic rules applied.
social-post - Play
Schedule post
Produces the posts scheduled in the publishing tool on the calendar dates with the right account (company page or founder), the asset attached, and the calendar status set to scheduled.
schedule-post - Play
Blog edit
Produces the edited article with bare URLs turned into anchor text, weak citations replaced with verifiable sources, internal links and customer-story CTAs added, banned patterns removed, and the naming checked.
blog-edit - Play
Product tip series
Produces the tip (one feature, one job it does, how to try it, the maturity label) as a post, a short video brief and a customer email line, from the release record.
product-tip-series - Play
Customer video cut
Produces the long cut and the short clips in the aspect ratios the channels need, speakers never cut mid-thought, captions where needed, music on every cut, and the review contact sheet.
customer-video-cut - Play
Proof capture
Produces the tracker row (customer, person, quote or number, source, date, channels approved, status) and the pending-review list.
proof-capture - Play
Case study
Produces the pipeline row, the prep doc, the interview (through customer-interview), the draft, the approvals, the cleared quotes in the tracker, and the derived posts.
case-study - LoopRuns weekly
Founder weekly ideas
Produces five to seven post ideas in the founder's voice, each with the source, the pillar, the proof status and a first line, for the founder to pick from.
founder-weekly-ideas