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Free GTM Skills / Content and proof

Customer video cut

Use this skill when customer footage needs cutting: cut the interview, make clips from the testimonial, a vertical version, the booth loop, add captions, it shipped silent. Produces the long cut and the short clips in the aspect ratios the channels need, speakers never cut mid-thought, captions where needed, music on every cut, and the review contact sheet.

By Matt Santos, BOM Growth. Free under the MIT license.

Install

npx skills add BOM-Growth/b2b-gtm-skills --skill customer-video-cut

Run it in your project folder, then ask Claude Code for customer-video-cut by name or in your own words.

skills/customer-video-cut/SKILL.mdView on GitHub

This applies to any footage with a customer in it. It produces cuts that respect what the customer said and ship with sound.

Before you start

This skill works on its own. If the person has their own marketing brain (or any folder of context files about their company), read the files listed under reads in the header first and cite them for every fact. If they do not have one, do not look for one: ask for the two or three facts this play needs and go on. Never invent a fact; a blank is a question for the person.

Tools: this play speaks in verbs (check the CRM, pull the call, schedule the post). TOOLS.md at the root of this repo lists the tools recommended for each verb. The company’s own 1-context/stack.md wins when it exists. No tool is required; a spreadsheet and a mail client cover most of it.

The play

  1. Read the context (see Before you start). Confirm the footage is cleared through permission-check for the channels planned (a case study page is not a paid ad).
  2. Transcribe. Mark every complete thought with start and end. A cut point inside a thought is not allowed; find the breath before and the breath after.
  3. Long cut: the story in the customer’s order, before, decision, result, with the company’s role shown by what the customer says, not by a product tour.
  4. Short clips: one thought per clip, the number or the line a prospect would repeat. Aspect ratios per channel from the content calendar (square, vertical, wide). Headline and logos inside the safe zone on vertical.
  5. Captions where the channel plays silent by default; verbatim, with the customer’s own phrasing kept.
  6. Music on every cut, sized to the speaker: under the voice, never fighting it. Measured levels; no clip ships silent.
  7. Review: a contact sheet of frames at phone size, a check for faces and text cut at frame edges, padding around any screenshot, loudness read. Fix the worst three defects before delivery.
  8. File the clips with proof-capture and their permissions; brief social-post with the clip list.

What good looks like

  • The best operator cuts on breaths, not on sentences. A customer who sounds interrupted sounds coached.
  • The mediocre version ships a 16:9 cut to a vertical feed with the logo off-screen and no audio bed.
  • Good output is a clip a prospect watches twice, where the customer finishes every thought and the music sits under them.

Rules

  • MUST keep every complete thought whole; no cut mid-thought.
  • MUST ship every cut with music and the right aspect ratio for its channel.
  • NEVER crop a face, a logo or a screenshot at the frame edge.
  • NEVER caption a customer with words they did not say.

Find out if we’re a fit.

In a 30-minute discovery call, you’ll get honest, no-strings advice you can act on right away, and a clear picture of what working together would look like.

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