skills/founder-voice/SKILL.mdView on GitHub
This applies whenever the founder is the author. It produces words the founder would plausibly have typed, anchored in their recurring themes and their own stories.
Before you start
This skill works on its own. If the person has their own marketing brain (or any folder of context files about their company), read the files listed under reads in the header first and cite them for every fact. If they do not have one, do not look for one: ask for the two or three facts this play needs and go on. Never invent a fact; a blank is a question for the person.
Tools: this play speaks in verbs (check the CRM, pull the call, schedule the post). TOOLS.md at the root of this repo lists the tools recommended for each verb. The company’s own 1-context/stack.md wins when it exists. No tool is required; a spreadsheet and a mail client cover most of it.
The play
- Read the context (see Before you start) and the founder section of
2-standards/brand-voice.md: traits, themes, sign-off rights, posting rhythm. - Start from something the founder actually said or saw: a call, a shop visit, a conference conversation, a question a customer asked. Do not start from a product feature.
- Pick one theme from the theme bank and one story. One post, one point.
- Draft in the founder’s sentence length and bluntness. Keep the opinion; cut the lesson at the end.
- Check claims through
permission-check. The founder may name a situation, not a customer, unless cleared. - Run the humanizing pass on anything that reads polished: remove the summary line, remove the call to action that sounds like marketing, keep the specific detail that only someone who was there would know.
- Apply the founder’s own rules (for example on exclamation points, on how often they post about the product, on what they never say about competitors).
What good looks like
- The best operator can tell a founder post from a company post in the first line: the founder post has a scene, the company post has a claim.
- The mediocre version is a company post with “I” swapped in. The tell is a closing moral.
- Good output is something the founder would post without editing, and that a customer who was in the story would recognize as fair.
Rules
- MUST anchor every post in a theme from the theme bank or a story the founder gave.
- MUST get the founder’s sign-off on positioning claims per
2-standards/brand-voice.md. - NEVER invent a story, a conversation or a customer detail.
- NEVER speak negatively about a named competitor in the founder’s voice.