Case studies · Venture-backed B2B SaaS
9x ARR growth for a venture-backed B2B SaaS company
Repositioning, a new website and an embedded marketing function for an AI design platform for go‑to‑market teams.
9xARR growth in 12 months
The challenge
SketchDeck had a strong product, but prospects arrived without understanding what it did, so the sales team spent its time educating instead of selling. The company needed marketing leadership that could set the strategy and also do the work.
SketchDeck.ai needed:
- Positioning that explained the product clearly
- A website and messaging built for B2B buyers
- A marketing function and channels that could scale with the company
What we did
- Repositioned SketchDeck from a pitch-deck tool to an AI design platform for go‑to‑market teams
- Rebuilt the website and messaging
- Built and ran the marketing function and channels, with AI-enabled workflows across the team
The results
- 9x ARR growth in 12 months
- Prospects started arriving educated about the product
- An embedded marketing function, now led in-house
“When Matt came on board, a month or two in, we changed our website, and all of a sudden customers were coming into the company educated about our products. Before, we were having to educate them about what we do. They started coming in and selling us the value of our products, which was phenomenal to see.”
Daniel Kamau Founder & CEO, SketchDeck