28% YoY Revenue Increase For A Mobile Dental Company

Dental Hygiene Express has been operating in Fort McMurray, Alberta since 2017, where they were able to grow a strong local brand presence through grassroots marketing efforts. In 2022, they entered the Calgary area with a 2nd unit, and found that although the serviceable population was higher, so was competition. At the same time, they started getting approached with inquiries from other hygienists looking to franchise.

Dental Hygiene Express needed help with:

• Scaling lead acquisition with paid, organic, and social media
• Approaching local SEO for multiple locations
• General website CRO and content development
• Building a franchise model for their business

Together, we developed:

• A paid media strategy with both Google and Facebook Ads
• SEO strategy focused on winning on the SERP for their new Calgary location
• Social media influencer relationships for the new Calgary location
• A franchise system, sales kit, and intake process
• Implemented a standardized referral program

• 28% YoY Revenue Growth
• $141 CAC ($4000+ LTV)
• $45 Average cost per lead with Google Search Ads
• $19 Average cost per lead with Facebook Ads
• Developed a franchise system that attracted 20+ leads within 6 months of launch
• Increased local organic search rankings for target keywords

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