Case studies · Multi-location health services
32% revenue growth with a fractional growth leader
Paid media, local SEO and a franchise system for a mobile dental hygiene company expanding into a new city.
32%revenue growth in 1 year
The challenge
Dental Hygiene Express built a strong local brand in Fort McMurray through grassroots marketing. When it opened a second unit in Calgary, the market was bigger but so was the competition. At the same time, other hygienists started asking about franchising.
Dental Hygiene Express needed:
- Scaling lead acquisition across paid, organic and social
- Local SEO for multiple locations
- Website conversion and content
- A franchise model for the business
What we did
- A paid media strategy across Google and Facebook Ads
- An SEO strategy to win search results in Calgary
- Local influencer relationships for the new location
- A franchise system, sales kit and intake process
- A standardized referral program
The results
- 32% revenue growth in 1 year
- $141 CAC on a $4,000+ customer LTV
- $45 average cost per lead with Google Search Ads
- $19 average cost per lead with Facebook Ads
- A franchise system that attracted 20+ leads within 6 months of launch
“His expertise and guidance in growing my clinical practice has been next level. I have learned so much from him in such a short time that I will take with me moving forward.”
Brittany Lalonde Owner and Registered Dental Hygienist