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Free GTM Skills / Events

Event prep deck

Use this skill in the last two weeks before a show: team prep deck, prep call for the show, talk tracks, what do we say at the booth, booth rules, who's on which shift. Produces the team prep deck from the fixed outline with every fact pulled from context, plus the talk-track drill agenda. See references/deck-outline.md.

By Matt Santos, BOM Growth. Free under the MIT license.

Install

npx skills add BOM-Growth/b2b-gtm-skills --skill event-prep-deck

Run it in your project folder, then ask Claude Code for event-prep-deck by name or in your own words.

skills/event-prep-deck/SKILL.mdView on GitHub

This applies before the prep call. It produces a deck that never needs a compliance pass afterwards, because every fact came from context.

Before you start

This skill works on its own. If the person has their own marketing brain (or any folder of context files about their company), read the files listed under reads in the header first and cite them for every fact. If they do not have one, do not look for one: ask for the two or three facts this play needs and go on. Never invent a fact; a blank is a question for the person.

Tools: this play speaks in verbs (check the CRM, pull the call, schedule the post). TOOLS.md at the root of this repo lists the tools recommended for each verb. The company’s own 1-context/stack.md wins when it exists. No tool is required; a spreadsheet and a mail client cover most of it.

The play

  1. Read the context (see Before you start). Pull the event row from the events system of record: logistics, team, shifts, goals set by the sales lead.
  2. Build the deck from references/deck-outline.md, section by section. Every fact comes from a context file or the system of record; cite it in the notes.
  3. Write the qualifying questions from 1-context/ideal-customer.md in the words a booth person would say, and the polite exit for out-of-ICP visitors (still scan, ask for referrals).
  4. Write the conduct rules: two in the booth at all times, huddles before and after each day, never guess (note the question, follow up), pricing goes to the account executive, “can we try it” means book a scoping call, label unreleased features, never raise or speak ill of competitors, attire.
  5. Pull cleared company claims and approved customers through permission-check. Nothing from the not-cleared list enters the deck or the booth.
  6. Add the demo flow by maturity label: what is live, what is demo only, what is not shown.
  7. Add the competitor section from context: the kinds of competition at a show and the quick compare-and-pivot for each direct competitor likely present.
  8. Set the drill: a 30-minute rapid-fire talk-track run with the whole on-site team, and a refresher at the kickoff huddle the night before.

What good looks like

  • The best operator writes the deck for the newest person on the team, so anyone can qualify, answer or exit a conversation without inventing anything.
  • The mediocre version is a logistics deck with a product slide that says “latest features” and no rules, so three people say three different things about pricing.
  • Good output is a deck the sales lead can drill the team on in 30 minutes, with no claim in it that marketing would have to walk back.

Rules

  • MUST pull every claim, customer and figure from context through permission-check.
  • MUST include the maturity label on every unreleased feature.
  • NEVER include pricing figures, unapproved customer names or superlatives not on the cleared list.
  • NEVER skip the talk-track drill.

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