Brand, Website, and Content Foundation For A Fractional Executive Recruitment Firm
solace is building the future of recruitment for startups by placing pre-vetted, senior-level fractional executives in days not weeks.
The challenge
solace launched in early 2023 and was experiencing rapid sales-led growth, but wanted to build a solid inbound marketing foundation.
This included:
- Planning an inbound content strategy with for their website and social media
- Professionalizing their brand and website
- Optimizing the new website for search engines
Our approach
To help solace realize their goals, together, we did the following:
- Completed a series of workshops to define solace's ICP, Buyer Personas, Brand Identity, and Website Requirements
- Built a fresh brand identity including messaging, positioning, and visual elements
- Built a new website (design, copywriting, SEO) with Squarespace, with training for self-management
The results
- A refreshed Brand Identity with re-usable assets
- A clear content strategy for their website and social media
- A professional website that began to rank higher just a few weeks after launch
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“Matt went above and beyond in taking the time to understand our business, our customers, and help archetype the voice our brand represents. Not only did our refreshed brand, logo, and website look fantastic, but we also came out of our workshops with a direction, roadmap, and social media strategy that will take our brand to the next level.”
Carver DeLeeuw
Co-Founder & CEO
